With a call from Hollywood to be choral director of The Railroad Hour, a radio weekly starring Gordan McRae, Mr. Luboff entered a period of enormous artistic growth and accomplishment, including the scoring of many television programs and more than eighty motion pictures. He also recorded with America's most noted artists, including Bing Crosby, Frank Sinatra, Jo Stafford, and Doris Day. In 1950, he formed Walton Music Corporation to make his works available in printed form.

The Norman Luboff Choir became one of the leading choral groups in the world, recording a wide variety of music on more than seventy-five LPs and touring yearly from 1963 to 1987. As an educator, Mr. Luboff was in much demand, guest conducting all-state, clinic, and festival choirs of every description in the United States and abroad